Your company's website is frequently the first point of contact a prospect has with your brand. It is a 24-hour salesperson, a complete reflection of your brand, and one of the most effective marketing tools your firm can have.
Needless to say, your website must do its best to reflect your organization and brand. Nothing portrays a brand's image more negatively than a stagnant and out-of-date website. Are you debating if it's time to rebuild your company's website? If this is the case, we've created a list of some compelling reasons to consider developing a new website from any web design service.
Do you have a static website or a responsive website?
A static website will load and look the same on all devices, but a responsive, adaptable web page/site will adjust to all devices utilized, making it a far better choice for the end-user. If you have an old website, it may appear unprofessional, and you may lose a potential client who will move on to locate a site that appears more current and performs better with their mobile devices.
Do your links have a chance of working?
When was the last time you double-checked that all of your links are active and that they lead to another page on your website? This might be aggravating for visitors who are exploring your website only to come to a halt during their quest.
Do you use forms for communication or convenience with your customers?
If customers can't access the forms they need to fill out on their mobile device, you've already made a terrible first impression. This is especially crucial for medical, dental, financial, and other sites where a client may electronically fill out a form, send an electronic signature, and have all relevant documentation completed.
Is it possible to click on your phone number?
It's remarkable when someone clicks on your phone number on a mobile device and canto connect straight to you. If your website does not provide this feature, it is time to upgrade.
Do you provide items or services that clients may pay for through your website?
If not, you should consider upgrading to an e-commerce site to make things easy for both consumers and yourself.
Is your existing website clearly defining the brand you are creating?
If not, it's time to consider a new logo design and fresh content, as well as a new appearance to entice consumers to remain and browse around, as well as learn more about your services or products.
Why is marketing so essential for assisting your clients in locating your organization on the internet?
Good material, such as instructional content, blogs, and newsletters, are excellent ways to keep your company's information up to date. If your existing website cannot handle the addition of new information for better marketing objectives, it is time to replace it with a new one.
While good information is vital, videos are also important.
Do you have an educational video on your website where visitors can learn more about your company and receive a visual representation of what you have to offer? Videos are becoming increasingly popular for marketing your business and are thus an excellent investment.
Have you looked at your competitors' websites and found them to be better than yours?
Examine what you liked and disliked about it. Put yourself in your customer's position and figure out what is missing from the competitor's site, then develop from there so your new website has an advantage.
Is your website user-friendly? Is it representative of your company's personality, and would potential consumers associate the aesthetics with the services you offer?
If you run a legal firm, you wouldn't want an image of a polar bear resting on a freezing tundra (unless you represent polar bears)—you'd want a picture of the Scales of Justice, or something similar. You get the picture. That’s the potential of how a responsive web design company can be beneficial for your business.
If you need help, Design Stallion can assist you
If any of the items on this list apply to your website, it may be time to explore a redesign. If you're ashamed of your website and avoid telling your clients about it, it's time to say goodbye to the old and hello to the new. Your business website should be something that you and your workers are proud of. It should accurately represent your organization and have interesting information to attract prospects, convert leads, and engage customers. So do you need assistance sorting it all out for your custom website design? We're here to assist you. Please do not hesitate to contact us today at Designstallion.com!