Client Discovery Phase
The first stage in logo design is to figure out what the brand stands for and what the company’s objectives are. The Client Discovery phase is what it’s called. Either you are providing small business 3d logo design services or to revamp the design look of a well-known brand. There is no such thing as a one-size-fits-all approach to logo design. a logo is a depiction of a company, therefore it won’t be effective until you first understand the brand’s intended image.
The design brief should provide a lot of the information you’ll need. However, there are always clients who cannot express their desires or are unaware of their own needs, and it is up to the designer to elicit this knowledge. Even with the most thorough, well-written specifications, designers should go deeper. Find out how the client feels about their company and the amazing work they perform in a language other than the official corporate statement.
Industry Discovery Phase
Research the market – No brand lives in a bubble. Even if they are doing everything possible to distinguish out, every firm must contend with the industry’s norms.
So the following stage in the logo design process is to look at competitors’ and industry leaders’ logos. This is known as the Industry Discovery phase, and it may make the difference between a generic logo and one that is too far out of the box.
You may learn the following from other logos in your industry:
● What logo approaches, such as trademark colors or specific forms, perform best for your industry?
● What logo approaches have become so overdone that they have lost their personality?
● What logo methods are overlooked, and how can they inspire ways to stand out in your industry? What types of customers predominate in your industry? (or which customers your rivals prefer to target)
Application Discovery Phase
The physical or digital area that the logo will represent should also drive your design choices, much like the brand strategy. The Application Discovery step entails determining where the logo will be featured. Even if you don’t have a comprehensive list yet, the sooner you can anticipate how your logo will be featured, the better for logo development. The color model, form, and even design software used in your logo will be determined by where you are going to make it feature.
If you want your logo to appear on huge billboards, for example, you may create more complex, larger-scale designs. If it’s going to be in the corner of a mobile app, minimalism and lower scales are the way to go. If social media plays a significant role, the logo should be flexible to larger cover pictures and fit nicely in circular and square avatars.
If you already have some logo thoughts, you may be compelled to use logo design software straight immediately. But, before you start focusing on your final design, spend some time sketching out a variety of concepts. Sketching is inexpensive, simple, and quick, but most importantly, it is a powerful brainstorming tool.
Sketch out a variety of logo concepts to see how they seem outside of your brain. For one thing, the act of drawing itself may stimulate creative thinking. But, more importantly, drawing a wide range of possibilities allows you to see what works and what doesn’t. You’ll begin to notice certain threads or themes that appeal to you, and you’ll be able to mix and combine different components until you find the ideal one.
You don’t have to be a designer to understand this: everyone is a critic! No matter how good you believe your logo design is, someone, somewhere is going to ask for revisions.
That isn’t always a negative thing. When you work on the same image for hours, days, weeks, or months, it’s easy to lose sight of the forest for the trees. A fresh set of eyes on the finished work may show some areas for improvement that you were previously unaware of.
An image depicting the history of an office from caveman to contemporary day. Your logo will ultimately become something spectacular as a result of feedback and refining. Chocoboracer created the illustration.
You might claim that excellent design necessitates skill, but you never know what that entails or whether you possess it. What you can be certain of is that outstanding logos do not happen by chance. They are the product of critical thought, questioning, collaboration, exploration, failure, and restarting. If you are looking for custom logo design services or a 3d logo design service might seem too heavy on your budget then worry no more. Design Stallion has got you cover to get the most affordable logo design services with unlimited revisions.